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Franchise Prospects: Be Careful When Filling Out a Franchise Inquiry, the Franchisor Will Absolutely Want to Talk
MOOYAH Burgers, Fries & Shakes' Director of Franchise Development Provides Insights

When prospects fill out an inquiry form on a franchise development Website, the expectation is that they are inquiring because they are ready to buy.

Not so fast – says many prospects.

Jordan Duran, Director of Franchise Development for MOOYAH Burgers, Fries & Shakes says its up to franchisors to find middle ground in the sales process and help understand what stage of search the prospect is in.

Check out the video connected to this story for the full story.