As Checkers & Rally's looks to grow in Dallas, No Limit Agency Chief Brand Strategist Nick Powills explains how real estate flexibility is key.
Checkers & Rally's is working to develop its first Dallas-Fort Worth presence by adding a location in the market in 2017. Once it's able to identify a franchisee and build its first location in the city, the QSR giant will work to add another 10-15 locations in 2018 as it strives to fit what could add up to be around 100 units in Dallas.
No Limit Agency founder and Chief Brand Strategist Nick Powills told Crain's Dallas that Checkers is able to fill a certain demographic other brands may not. And, for franchise owners, Checkers' unique buildout process allows for shorter construction times, which can further entice would-be franchisees.
“Flexibility in real estate is going to be a key driver of growth for restaurant brands,” Powills said. “They can squeeze into tighter space than the larger boxes who refused to change.”
Click here to read the original article.