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Crain's Dallas: How Brands Can Succeed in New Markets
No Limit Agency chief development strategist Sean Fitzgerald explains that brands like Lennys Grill & Subs are succeeding in major metropolitan areas like Dallas.

Lennys Grill & Subs has recently unveiled North Texas expansion and Sean Fitzgerald, No Limit Agency's chief development strategist, shared his insight on how they can succeed in the market. 

“People are becoming more selective about what they choose to eat rather than just choosing a number on a menu,” Fitzgerald told Crain's Dallas.

His experience includes working on the Quizno's team, a competitor of Lennys. He provided optimism for Lennys as it develops a greater Dallas-Fort Worth presence. 

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